Beauty of Joseon – Traditional Korean Ingredients, Modern Results
Beauty of Joseon draws inspiration from the skincare secrets of the Joseon Dynasty, integrating Hanbang - traditional Korean herbal medicine - with contemporary formulations. Guided by historical texts like the Gyuhap Chongseo, the brand emphasizes inner beauty and holistic care, offering products that nurture the skin gently and effectively.
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Why we love Beauty of Joseon:
•Rooted in tradition, powered by modern science.
•Silky nourishing texture - feels like skincare, not makeup.
•Cruelty-free, minimalist formulas with heritage-inspired ingredients.
Hero Ingredients
Rice
A centuries-old Korean beauty staple, rice water helps brighten, hydrate, and smooth the skin for a luminous, even-toned glow.
Ginseng
Rich in antioxidants and saponins, ginseng revitalises tired skin, improves elasticity, and supports long-term skin health.
Green Plum
Naturally high in fruit acids, green plum gently exfoliates and refines texture, leaving skin clear, balanced, and radiant.