ANUA – Soothing, Brightening & Clean K-Beauty Formulas
ANUA has gained a cult following for its minimalist, skin-soothing formulations, particularly the Heartleaf 77% Soothing Toner. Infused with natural, calming ingredients, ANUA is ideal for sensitive, acne-prone skin. Our curated selection includes ANUA’s best-selling essentials designed to reduce redness, balance oil production, and strengthen the skin barrier.
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Why we love ANUA:
• Formulas soothe from the very first use.
• Lightweight, skin-first textures designed to hydrate & balance.
• Clean, minimalist & pH-friendly for sensitive skin.
Hero Ingredients
Heartleaf
Known for its powerful calming and anti-inflammatory properties. Soothes irritation, reduces redness, and helps balance sensitive or acne-prone skin.
Beta Hydroxy Acid
A gentle chemical exfoliant that clears out pores and removes dead skin cells without the harshness of physical scrubs.
Niacinamide
A skin-brightening all-rounder that improves tone, refines texture, and reinforces the skin barrier without irritation.