Beauty of Joseon – Traditional Korean Ingredients, Modern Results
Beauty of Joseon draws inspiration from the skincare secrets of the Joseon Dynasty, integrating Hanbang - traditional Korean herbal medicine - with contemporary formulations. Guided by historical texts like the Gyuhap Chongseo, the brand emphasizes inner beauty and holistic care, offering products that nurture the skin gently and effectively.
Why we love:
•Rooted in tradition, powered by modern science.
•Silky nourishing texture - feels like skincare, not makeup.
•Cruelty-free, minimalist formulas with heritage-inspired ingredients.
Hero Ingredients
Rice
A centuries-old Korean beauty staple, rice water helps brighten, hydrate, and smooth the skin for a luminous, even-toned glow.
Ginseng
Rich in antioxidants and saponins, ginseng revitalises tired skin, improves elasticity, and supports long-term skin health.
Green Plum
Naturally high in fruit acids, green plum gently exfoliates and refines texture, leaving skin clear, balanced, and radiant.
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